Why Firms Succeed: Choosing Markets and Challenging Competitors to Add Value John Kay

ISBN: 9781280442902

Published: May 9th 2014

ebook

315 pages


Description

Why Firms Succeed: Choosing Markets and Challenging Competitors to Add Value  by  John Kay

Why Firms Succeed: Choosing Markets and Challenging Competitors to Add Value by John Kay
May 9th 2014 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 315 pages | ISBN: 9781280442902 | 9.11 Mb

Applies modern economic theories to guide managers in creating successful corporate strategies. This is a book on corporate strategy that uses of the most modern theories in economics to show managers how to succeed in the markets in which theyMoreApplies modern economic theories to guide managers in creating successful corporate strategies.

This is a book on corporate strategy that uses of the most modern theories in economics to show managers how to succeed in the markets in which they compete. The author takes the position that firms have unique strengths that they must understand and exploit. These strengths will be in four general areas: 1) Their reputation, 2) how well they create innovative new products or services, 3) what special strategic assets, or market position, they may have, and 4) how they are organized and how they operate, or what architecture they may have.

The book has an international focus in that strategies are applied to firms doing business in different countries. The authors UK book, Foundations of Corporate Success was very successful, and this book is derived from it. For the U.S. edition the author has substituted many American examples, such as Disney, Caterpillar, Walmart, and the Boston Celtics



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